Privacy Policy

1. Who We Are

Matt Wall Bonsai is operated by Matt Wall, a sole trader based in Warwickshire, England. When this policy refers to "I" or "the nursery," it means Matt Wall Bonsai. For any data-related queries, contacthello@mattwallbonsai.com.

2. What Information Is Collected

When you use this website, the following information may be collected:

• Contact form & enquiries: your name, email address, and message content.
• Newsletter: your email address when you subscribe.
• Purchases: name, delivery address, email, and payment details (processed securely by Stripe; card details are never stored on this site).
• Browsing data: anonymised usage data such as pages visited and browser type, collected via cookies (see the Cookie Policy).

3. How Information Is Used

Personal information is used to:

• Fulfil and deliver orders.
• Respond to enquiries and messages.
• Send newsletter updates (only with your consent, and you can unsubscribe at any time).
• Improve the website and understand how visitors use it.

Your information is never sold, rented, or shared with third parties for marketing purposes.

4. Lawful Basis for Processing

Under UK GDPR, personal data is processed on the following bases:

• Contract: to fulfil orders and provide goods you have purchased.
• Consent: for newsletter subscriptions and non-essential cookies.
• Legitimate interest: to respond to enquiries and improve the website.

5. Third-Party Services

This website uses the following third-party services:

• Stripe handles secure payment processing. Stripe's privacy policy can be found at stripe.com/privacy.
• Cloudflare provides website hosting and performance. See cloudflare.com/privacypolicy.
• Google Fonts provides web typography. Google may collect anonymised usage data; see Google's privacy policy.

6. Data Retention

Order records are retained for 6 years to comply with UK tax and accounting obligations. Contact form submissions and newsletter subscriptions are kept until you request removal. Anonymised analytics data carries no personal identifiers and is retained indefinitely.

7. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data held about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Withdraw consent at any time (e.g. unsubscribe from the newsletter).
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please emailhello@mattwallbonsai.com.